Start with the work
Understand how customers enquire and how the team responds before choosing software or a campaign.
About Streetwise Digital
Practical digital work for the people doing the job.
Streetwise Digital was founded by Daniel Morton in Wodonga, Victoria. Streetwise helps Australian HVAC, refrigeration and trade businesses put practical technology to work across their websites, enquiries and follow-up.
How Streetwise approaches the work
Understand the process before choosing the tools.
A website, campaign or automation earns its place when it supports a useful step in the customer journey. Start with the process your team has now, then agree what to change.
Keep the next step clear
Make ownership, useful information and follow-up visible in the agreed process.
Use technology where it fits
Check the current tools and leave complex quotes, technical advice and commitments with a person.
Where practical technology can help
Make the everyday path easier to follow.
The work can begin with one part of the journey. Any connections or automation are checked against the tools, access and costs involved.
Websites
Explain the service, service area and next action clearly on mobile and desktop.
Enquiry capture
Review how a call or website request reaches the person expected to respond.
Follow-up
Make the next action easier to see and agree who owns it.
Practical technology
Consider automation only when the provider, workflow and human review points fit.
Who Streetwise works with
Australian HVAC, refrigeration and trade businesses.
Streetwise Digital is based in Wodonga, Victoria. The work supports service businesses that want their website to explain the job clearly and their enquiry process to show who follows up next.
Explore the servicesA practical first step
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